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DeltaNordic Launches New Brand Identity
We are proud to announces the launch of our fresh new brand identity. This move comes as part of the our commitment to innovation, reflecting our evolution and continued growth in the market. The identity has, with its existing logo, recived a new vibrant color palette, fonts, etc all to symbolizes our vision for the future and dedication to delivering innovative solutions to our customers.
– Our new brand identity represents a significant new milestone for DeltaNordic. As we continue to broadening our offering within new segments, it was essential for us to have a brand that reflects our values of innovation, reliability, and path for the future. We believe that this fresh look will resonate with our customers and partners, further strengthening our position in the industry, says CEO Rickard Valhberg.
The rebranding effort extends beyond the visual aspects, covering all aspects of our communication and customer experience. Both website, social media and marketing materials have been updated to align with the new brand identity. We are happy that with this step, we can show our commitment to be part of shaping the future of the electronics and electrical systems industry in a new way.
Quarterly Update: DeltaNordic's Success after the Relocation
We took a moment to assess our team’s progress a quarter after settling into our new site and workplace in Kungsängen. Andreas Calleberg, Production and Site Manager, who was the mastermind and planer for the entire relocation process, reflects on the past months with immense satisfaction.
How does it feel now, a quarter after the move?
Time flies by, it’s already been a quarter since we moved, and the results are really satisfying. We are thriving in our expanded space, having increased our total area by 2000 m2. The higher ceiling allows for more efficient utilization of space, with taller storage lifts and additional pallet racks providing ample storage opportunities within a relatively compact area.
We have streamlined our workflow throughout the whole factory and it’s a testament to our meticulous planning and seamless execution. From incoming goods to cable assembly and pre-assembly, our integrated processes ensure a smooth production cycle. We’ve also implemented serial production of smaller products followed by larger ones, with a dedicated testing department adjacent to outgoing shipments. Furthermore, alongside serial production, we’ve allocated a significant space for New Product Introduction (NPI) and project manufacturing, fostering innovation and growth.
What has been the response from customers?
Customer feedback has been overwhelmingly positive, impressed by our swift handling of the relocation and recognizing the vast potential of our new site.
Have there been any positive unexpected changes/improvements as a result?
Before the move we only saw the positive outcomes of it, so all improvements were already seen during planning. And so far, no unforeseen challenges/changes have emerged.
What are the thoughts from the employees?
It’s been a big change for them, but their feedback has been equally positive, with team members embracing the change and expressing satisfaction with the new environment.
Finally, what are the plans for the future?
Looking ahead our plan is to capitalize on our expanded capabilities by growing our existing business and pursuing new opportunities.